Join the Columbia Club of Spain as we welcome Professor Tory Higgins, the Stanley Schachter Professor of Psychology, Professor of Business, Director, Motivation Science Center at Columbia University to the Madrid. 

He is working at the intersection of motivation and cognition. To create a fit you need to know about the four basic human motivations:

• Promotion
• Prevention
• Locomotion
• Assessment

If you know how these motivation work, and how people and cultures vary in which of them are emphasized, then you can create a fit, which strengthens people's engagement in what they are doing and make them "feel right" about it.

Join us we discussion and learn more about Professor Higgins' innovate work.

Cost 25€